摘要：Using village-level data from Guangdong Provincse’s targeted poverty alleviation campaign (covering 13,802 villages), this study exploits the rollout of the “E-commerce into Villages” program as a quasi-natural experiment and applies a staggered difference-in-differences strategy to assess how improved market accessibility affects the orientation and effectiveness of poverty alleviation. Results show that the program significantly enhances poverty reduction outcomes. Mechanism analysis reveals that enhanced market access shifts policy emphasis toward development-oriented approaches and away from subsistence-based support, thereby stimulating the aspirations and productive behavior of the rural poor. Heterogeneity analysis further indicates stronger effects in villages with more cadres from enterprises or developed cities, and in less-developed areas. Finally, evidence suggests that improving market accessibility—emphasizing capacity building over direct transfers—supports sustained rural development. These findings highlight the importance of e-commerce as a tool for promoting inclusive growth and effective poverty alleviation in developing countries.

期刊名称：Journal of Asian Economics

作者：Guowei Cai, Tao Yao, Xun Wang

论文原文：https://www.sciencedirect.com/science/article/abs/pii/S1049007825001265